Are Avaya’s White Papers Fit For Purpose?
My white paper 'senpai', Jonathan Kantor, alerted me to yet another example of multinationals running rough shod over the educational marketing opportunities that white papers deliver,Related Posts:How...
View ArticleBlueMile Inc – The Carriers’ Carrier Gets Content Marketing
Feel free to contact me about all things white papers, case studies and a ton of other technical copywriting projects.Related Posts:Carry on CommunicatingThe B2B Ghostwritten BlogMark My WordsUpdate:...
View ArticleWhite Paper Christmas
A White Paper Christmas I'm dreaming of a white paper Just like the ones I used to seeRelated Posts:How To Get More From Your White PapersB2B Creative Nonfiction?Update: What IT Pre-Sales Engineers...
View Article“We Expect Media We Can Manipulate”– What About White Papers?
The title quote's taken from 'CK' Kerley's wonderful thought leadership white paper on "The Mobile Revolution & B2B". Go get it now - a free 17-page pdf download, with great graphic design, and...
View ArticleCarry on Communicating
That ‘summer 2014 vacation’ just flew by and it’s good to be back in my little corner of the content marketing blogosphere. Many of the freelance writing projects I worked on last year were connected...
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